Fractional
CMO
Marketing Strategy + Execution.
Why a Fractional CMO?
Are you struggling to keep up with the ever-changing landscape of marketing? Do you find it difficult to stay on top of the latest trends and technologies? If so, you're not alone. Many businesses struggle to effectively market their products or services in today's fast-paced digital world.
That's where we come in. At Litehouse, we work with businesses in a fractional CMO capacity to help our clients form their marketing strategies and navigate the complexities of modern marketing. Whether you need help developing a comprehensive marketing strategy, executing campaigns, analyzing data, streamlining your internal marketing initiatives, or all of the above, we provide the expertise and guidance you need to grow your business effectively and efficiently.
Expertise and Experience
When it comes to marketing, experience and expertise are invaluable. We bring both to the table, with years of industry knowledge and a proven track record of success. We have worked with businesses of all sizes and industries, and have the ability to tailor our approach to meet the unique needs of each client.
Cost-Effective Solutions
Working with us as your fractional CMO team can be a cost-effective solution for businesses that don't have the budget for a full-time CMO. According to a recent study, the average salary for a full-time CMO in the United States is $173,000 per year. By contrast, our clients receive both strategic marketing planning and execution of campaigns at a fraction of the cost of full-time hires.
Fresh Perspective
When it comes to marketing, sometimes it's easy to get stuck in a rut. Your in-house team may have a lot of great ideas, but they're also limited by their own experiences and perspectives. That's where we can come in and provide a fresh perspective and an actionable plan.
Flexibility and Scalability
We offer flexibility and scalability that can be crucial for businesses looking to grow. Acting as your fractional CMO, we have the ability to adjust your marketing strategy as your business evolves, ensuring that it remains effective and relevant.
Fractional CMO features
Fractional CMO | Internal Team | Traditional Agency | |
|---|---|---|---|
Dashboard & Tracking | ✔✔✔ | ✔ | ✔✔ |
Strategic Knowledge | ✔✔✔ | ✔ | ✔✔ |
Execution Level | ✔✔✔ | ✔ | ✔✔ |
Skill Level | ✔✔✔ | ✔✔ | ✔ |
Efficiency by Reduced Idle Time | ✔✔✔ | ✔ | ✔ |
Explore Our Fractional CMO
Case Studies
SETX Whiskey Fest
Brand + Website Design - Marketing Strategy - Digital Acquisition
We worked with the Southeast Texas Whiskey Festival to create a brand and website design that communicated the value of the event to guests and executed a multi-channel digital marketing strategy to drive tickets sales. In addition to selling tickets for the event, we also deployed lead generation tactics to build social media and email lists, and collect customer data to promote future events.
Cure Rare Disease
Marketing Strategy Consulting - Google Ads Grant Management - Marketing Operations
Cure Rare Disease is a 501c3 nonprofit biotech developing treatments for rare and ultra-rare neuromuscular diseases. We began working with Cure Rare Disease at a critical time for the organization as it entered a new phase of growth. The initial engagement included creating and implementing a strategy to maximize the effectiveness of their Google Ads grant, and grew to overseeing an overhaul of their website to better reflect the scale and scope of their drug development programs, as well as working with their internal team to streamline their digital marketing initiatives and processes.
